To put it plainly, your website is the face of your brand.
In a sea of never ending competition, great website design is paramount. Because your website is the first impression you’ll make with many of your prospective customers, you’d better make it a good one!
When patients are searching for practitioners to do business with, they’re likely to visit several sites before coming to a decision. Who do you think they’re more likely to do business with? Someone who invests in their brand image and website functionality? Or someone with a website from the dinosaur age…
The goal is for visitors to stay on the website long enough to soak up all the great information and selling points of your business. There are many ways we can use website design to accomplish this.
A well-manicured website helps visitors connect with products & services on your website. These days, audiences consider branding and aesthetic a prerequisite for doing business with a company. There is an oversaturated market of websites in the medical industry and the ones with great visual design always come out on top.
“…looking good is often interpreted as being good—and being credible…This basic human processing bias— “looking good is being good” —also seems to hold true for evaluating the credibility of websites, especially since design look is highly noticeable.”-BJ Fogg, behaviour specialist
User Interfaces are where users are able to interact with the website. UI is sort of an umbrella term which incorporates aspects of visual design, such as colour & typography, as well as functional tools which help users seamlessly navigate a website. To incorporate UI design elements on your website, you must first understand a user’s task flow. Why are they visiting your website? What are they trying to achieve during their visit?
Some great examples of basic UI design include the use of buttons to transport people to the contact page, checkboxes where users can click on multiple choice answers, and dropdown lists for users to select choices– such as the country they were born in, or their gender.
User Experience design is all about how the user feels when using a system.
If we know that UI is how a user interacts with a website through functionality and design, then UX describes their overall experience while using the website.
Check out the “User Experience Honeycomb” designed by, Peter Moreville. This will give you a more comprehensive understanding on the most important elements of UX design.
Consumers these days have seemingly unlimited options when it comes to selecting brands to do business with. Medical practitioners who implement a full-spectrum web design– complete with great functionality & visual design, benefit from more traffic and increased revenue.
Contact us to find out how we can help enhance your website design and convert first-time visitors into loyal customers.